Brand & web platform · Self-initiated
Independent Care Directory
A free directory that helps small, family-run care providers get found, without paying to outrank each other on the big platforms.
The problem
Search for care in the UK or Ireland and the first page belongs to a few large directories that charge for placement. The smaller, family-run services, often the more personal ones, sit far down the results or nowhere at all.
A directory that puts independents first
Independent Care Directory lists independent, family-run providers for free. Every service gets a clean page of its own, grouped by region, with a simple way to claim or correct the details.
No paid placement, no ranking games. The listing is the point.
Designed and built end to end
The identity pairs a warm serif with a plain grotesk and a moss-green mark that reads as care without leaning on the usual clichés.
The site is a fast static build generated from a single data source, so the pages and the sitemap can never drift out of step. It runs on its own domain with search-friendly markup baked in.
Where it is now
Live at independentcare.directory, with 44 providers listed across the UK and Ireland. Each has its own page and can be claimed for free.
